KRONE Brand Guide

About the Brand Guide

The KRONE Brand Guide is a new and handy way for everyone dealing with our Brand. It offers many information, examples, and templates to make our daily work more efficient. Therefore, the Brand Guide is the new must-have tool for all marketing and creative tasks related to KRONE.

Brand Fundamentals

In the Brand Fundamentals, you will find all the essential elements of our Corporate Design whose basic pillars consist of an iconic trademark, agricultural colors, and our highly variable font. Using the clear layouts, sophisticated design elements, and memorable imagery provided in the Brand Guide, we explore new fields (of design).

The Brand

This is the overall introduction to our brand. It sums up everything you need to know about our brand in a nutshell: from our values and attributes to tonality and visual appearance.

Our Logo

The KRONE logo, its historical developments, today’s appearance, and the standards for correct use are extensively described here. You can also download the logo in various formats here.

Colours

The new, warm colours from KRONE are derived from agriculture and our machines. You can find the derivation, our colour library and all guidelines for correct use here.

Typography

Fonts and their use play a central role in the KRONE brand. Therefore, here are all the guidelines and concrete examples that will help you use the typography according to our standards. In addition to sizes and ratios, special formats are also described here.

Imagery

A uniform visual language is an important factor for our brand. Our guidelines for imagery are described in detail, provided with examples on this page. This will help you make images according to our guidelines and use them properly.

Pattern

Our patterns, which are used on a wide variety of media, are another crucial design element. They are derived from our machines and their use in the field. The patterns transform simple layouts into interesting compositions and form a perfect overall picture in combination with our other design elements.

Design Elements

In addition to the typical KRONE patterns, there are some other recurring elements. These are explained in more detail here and shown with examples. All of them make our brand highly visible, memorable, and absolutely unique.

UI Design

Our KRONE UI Design is standard for every digital interface like websites, apps, and others. There is an easy-to-use basic kit in which all important UI Design components are provided. All information on the UI design as well as the basic UI kit can be found here.