Design Elements

Arrows

The arrows act as flexible stylistic elements and represent the tire track of our machines. Their angle and arrangement rely on the logo, so they fit perfectly with all other design elements. You can use the arrows in different directions and colour combinations, which makes them ideal connecting elements.

Furthermore, the arrow can influence the viewer’s line of sight. So it can be used perfectly to make certain things in the layout appear more important.

Download arrow element

The diagonal

The diagonal as a design element, with an inclination of (-)11°, is directly derived from the logo. It serves as a characteristic background, for example, for headlines. Preferably, the diagonal is used in green with white text.

Correct use of the diagonal

The diagonal can be used on the left or right. Its size can be flexibly adapted to the layout.

The diagonal must not be mirrored.

Eyecatcher

An eyecatcher is a design element that clearly stands out from the rest of the design. This element is used to attract maximum attention.

Our eyecatcher element stands out concisely due to its arrangement and colour and can be used flexibly. However, do not deviate from our general design specifications, and also do not use it more than once per page.

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Headline frame

As a rule, the headline format defined above should be used to achieve high recognition value. However, this does not exclude slight variations.

There is a golden rule to follow when using this format: Spacing resulting from logo must be observed here.

Download template

Download full elements package

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